Wednesday, September 13, 2006
Market Forces v. Air America
Market forces are very stubborn things. If you have a product people want, market forces will find a way to obtain that product. In radio, market forces are measured by ratings. If people listen to a program, it gets ratings and the program makes money.
If nobody listens, the program dies. Sometimes the death is quick. Sometimes it is a prolonged, nasty, and painful death.
Such is the death of Air America Radio. Think Progress reports today that Air America will announce a "major restructuring" on Friday. Think Progress tries to put the best possible spin on this news by adding this:
The right wing is sure to seize on Air America’s financial woes as a sign that progressive talk radio is unpopular. In fact, Air America succeeded at creating something that didn’t exist: the progressive talk radio format.Memo to Think Progress: The format isn't the problem. The content is. If the ratings could have been expressed in negative numbers, they would have been. Few people listened to "Cheap Shot" Al Franken and Company. Those that did didn't support what few sponsors existed. Its simple economics.
I guess Cheap Shot Al will have to go back to doing what he's best at - tackling critics at political rallies.
Here endeth the lesson.