What Happens If AlGore Threw A World Wide Concert….And Nobody Cared?
If you're like me, you probably had other things to do this past Saturday than watch or listen to Algore's Live Earth concerts. And, like most Americans, and Brits for that matter, you probably did those other things.
What was billed as an environmental wake up call to the world went largely unnoticed by the target audience. According to the Daily Mail report, about 900,000 Brits watched the concert during the day, picking up to 1.2 million for the evening and topping out at 4.5 million when Madonna took the stage.
Let's put it this way – the esteemed Mark Steyn was left hoping for an inspired Cat Stevens performance.
And in Brazil's Rio de Janeiro, despite perfect weather and free admission, less than 100,000 people made it to Copacabana to see the show. To put this in perspective, an inter-city soccer game gets more attention than the Live Earth show did – and people actually pay to see the soccer game. On any given Saturday night in Rio, more than 100,000 people can be found on the beaches of Copacaba and Ipanema – so the actual number of cariocas who purposefully went to see the concert is probably far less than what was actually reported.
As a musical event, Live Earth turned out to be a good show – at least by those who took the time to watch or attend it. Will it lead to a seismic shift in global environmental policies or a sudden widespread demand for nations to start living by Kyoto standards? Most likely – in fact definitely not. People went to see a show, and entertainment was exactly what they got. Some people liked it. Others did not.
Personally, I did my part to ignore the hypocritical environmentalists who flew a combined total of over 200,000 miles to participate in the concerts. By so doing I believe I've done my little part to save the planet.
Here endeth the lesson.